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Paylana's commercialization policy is completely centred in its clients.
All of its resources -either technological or human- are thought of in
order to satisfy this objective.
Therefore, Paylana counts with the necessary means to satisfy the most
diverse requirements of the fashion and clothing market, offering a
complete line of products and a differential service.
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Due to the Company's vertical textile structure and human team
training, Paylana offers the best pre- and post-sale support
to its clients.
Through technology, advice and training investments, Paylana's
products and the service rendered to its clients have achieved
a quality standard that allows the Company to be attuned with
the latest fashion trends and to satisfy the challenges
imposed by the most demanding designers.
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As from 1995, Paylana starts focusing on a differentiating strategy
both in products and services. Consequently, at present the Company
operates under a policy of strategic alliances with first rate
international companies which have allowed Paylana to reach a
significant degree of internationalization and have facilitated the
Company a direct and qualified access to fashion and consumers'
centers. These alliances have brought about an evolution in what
regards the use of management patterns and technology. All this,
together with a strategic thought, allows Paylana to efficiently
compete with the best companies in the world wool textile industry, and
is responsible for the Company's long standing (Bonotto spa - Italy;
Biella Textiles & Design - USA; Lanificio Santa Branca SA - Brazil, and
Mario Zegna spa's advice - Italy).
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From the geographic point of view, Paylana's principal markets are
MERCOSUR (basically Brazil, Argentina and Uruguay) and NAFTA (USA,
Mexico and Canada), with a clearly growing presence in Europe and the
Orient. Its commercialization policy is executed through the Sales
Department and the commercial agents settled in the principal markets.
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The final direct or indirect destination for most of the
production is exports since the local outfitters who purchase the
Company's products eventually commercialize the garments in foreign
countries. During the last three years Paylana's products have been
sold in more than 25 countries.
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